15 Benefits Of Interactive Online Donor Events

Interactive online #donor cultivation and #fundraising events can move the needle for #nponprofits, #charities, #universities, and #colleges.

How can your online cultivation and fundraising events move the needle?

By putting your donors, prospects, and #alumni front and center. It’s all about virtual experiences that are donor-centered and intentional.

The hallmark of virtual donor-centered cultivation events is their intentional design as interactive and engaging experiences.

Thoughtfully designed online experiences are centered around effective and inclusive facilitation techniques that engage participants in the virtual space.

They take advantage of digital features (i.e., breakout rooms, video features, view options, participant features, presenter tools) to humanize the virtual environment and bring everyone together.

Put your donors, prospects, and alumni in the center of your online outreach strategy, and your online fundraising and cultivation programs can turn into energizing, engaging, meaningful, and memorable experiences for donors and funders.

Because: Interactive virtual event formats propel your fundraising forward. Let’s look at the 13 top benefits of making a commitment to shift from webinar-style events to interactive online events.

15 top benefits of interactive and engaging virtual donor and alumni cultivation experiences

1. facilitate socializing while social-distancing

2. build community

3. create meaningful networking and peer-to-peer funder and alumni relationships

4. deepen your relationships with your donors, prospects, and alumni

5. empower your more introverted staff, donors, prospects, and alumni to connect with ease

6. are inclusive: all of your guests and participants are part of the experience and engaged

7. attract your busy and non-event going or loving donors, prospects, and alumni

8. help you make your donors, prospects, and alumni feel special and valued

9. make it easy and convenient for donors, prospects, and alumni to participate

10. expand your geographic reach and audience

11. are cost-effective

12. tap into conversations that matter and your organization’s mission

13. make your organization more valuable to donors, prospects, and alumni

14. set your organization apart

15. pave the road for future fundraising solicitations and funding partnerships

Explore, dive in, and don’t wait. The virtual space is here to stay and so are the opportunities of the online environment for fundraisers and organizational leaders. Enjoy the experience, be creative and bold, you'll have fun and your donor, prospects, and alumni will love it.

Tanja Sarett, MA, CFRE, CVF, is an international fundraising consultant, facilitator, and executive coach based in the US and Israel, and the founder of Synergies in Philanthropy Consulting.

Synergies in Philanthropy Consulting provides strategic and customized solutions to help nonprofits grow their fundraising capacity, deepen donor engagement, and drive sustainable revenue. With a global perspective and deep understanding of the local landscape, Synergies empowers organizations in Israel, the US, and Europe to excel with clarity, creativity, and confidence.